FAQ Getting Started

Terms of the Trade

What is "localization" (or "localisation") anyway? What's the difference between "localization" and "internationalization"? Here are the answers you've been looking for. This area covers the terms commonly used, and what they will mean to you.

Q: What is Translation?

A: Translation is the conversion of text from one language into another. Translation requires an understanding of both the source language and target language in order to express the same meaning in the target language.

Q: What is Localization?

A: Localization is much more than simply translation. Localization is adapting your product for your desired market or country. This includes taking into account any cultural or linguistic issues, converting graphics, translation, etc.

Q: What is Internationalization?

A: Internationalization is similar to localization, however it involves creating a concept or product rather than modifying an existing one. When created, this can then be used as a template for other global markets with little or no necessary changes.

Q: What is Proofing?

A: Proofing is the process in which a language specialist thoroughly checks the target language for any errors and/or inconsistencies.

Q: What is Editing?

A: Editing is the process in which a language specialist thoroughly checks the target language for any errors and/or inconsistencies. In editing however, they also match the translated text to the English original text to ensure that the two match up equally for the particular context of the sentence.

Q: What is a Name Evaluation?

A: A Name Evaluation is the process in which a Native Language Specialist evaluates a client's product or concept name to determine any potential cultural or linguistic issues that may arise with this product name in a particular target country.

Q: What is a Corporate Identity?

A: Corporate Identity refers to a company's name, logo, tag line. This could be described as its visual expression or its "look."

Q: What is Corporate Branding?

A: Corporate Branding is a business process. It is one that is planned, strategically focused and integrated throughout the organization. Branding establishes the direction, leadership, clarity of purpose, inspiration and energy for a company's most important asset, its corporate brand.

Q: What is "Double-Byte" Encoding?

A: Double-Byte Encoding is used to describe languages like Japanese, Chinese and Korean which take two bytes of data to represent a single character as opposed to one byte for European languages. Since there are roughly 32,000 different characters which need to be accessible for these Asian languages, certain page layout applications like QuarkXPress require native language versions in order to use double-byte languages.

Q: What is an Outlined EPS File?

A: "EPS" stands for Encapsulated PostScript. An Outlined EPS file is a graphics file that can be placed into a page layout application as a "picture". In the simplest terms, when we do work in languages which have font or operating system limitations (such as Japanese, Chinese, Korean, Russian, etc.) we can convert the text on the page into a "picture". This Outlined EPS file, or "picture" can then be reassembled back into an English original layout, to produce a document which is fully multilingual, yet does not require any specialized fonts or system resources.

Q: What is a PDF file?

A: PDF stands for Portable Document Format. It's a distribution format developed by Adobe Corporation to allow electronic information to be transferred between various types of computers, in various languages. The software which allows this transfer is called Acrobat. In order to view and print a PDF file you will first need to download and install a copy of the Adobe Acrobat Reader. Downloads are available free for both Macintosh and Windows systems. Click here to download.

Q: What is FTP?

A: "FTP" stands for File Transfer Protocol. It's a means for transferring files over the internet. FTP uses a client/server based relationship. Users can log into FTP sites to upload and/or download files. Popular FTP Client applications are: Fetch for Macintosh, and FTP Explorer for Windows.